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Portfolio
Education Redesign
Overview & Process
Managed the redesign of the Education section of clevelandorchestra.com
Audited existing content to provide recommendations for how to best set up the organization (nav) structure
Coordinated with leaders in the organization on what content was missing and who the target audiences were
Created mockups in Photoshop and hard coded the page in html & css within internal CMS
Education: Text
Before
Abundance of copy
Unclear action items
Organized by content rather than audience
After
Clear calls to action
Organized by audience
Decreased amount of copy on child pages for readability
Education: Products
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